I drew up a basic image for the initial advert, including the name of the festival (RUDE BOX 2011) and a slogan, dirt, dance and dupstep. This then appeals to the target audience of young adults and teenagers as it's a youthful, fun and appealing experience. I then scanned the image onto photoshop:
I then added a new layer, and began filling in the gaps with colour and text:
I finally added the finished advert to my newspaper design:
I especially like how it stands out on the page in contrast to the lighter shades. This then attracts potential buyers to this particular newspaper in comparison to others around.