The ABC of a news publication provides detailed information about the circulation, distribution and attendance, as well as any other necessary data.
After downloading it's media package, I've been able to determine certain factors of the paper. It's produced by 'Portsmouth Publishing & Print Ltd' who are also responsible for the distribution of other local papers within the area such as the 'Journal', 'Petersfield Post', 'Hayling Islander', 'The News Sports Mail', and finally 'The Guide 2'. All are released either weekly or monthly, and 3 out of 6 are free of charge.
'The News' is a daily tabloid from Monday to Saturday, established in 1877, and consists of three editions (Portsmouth, Fareham & Gosport, and Havant & Waterlooville). It also releases a Sports edition on Saturday afternoons founded in 1903; both costing 45p each.
It's profile is said to be similar to the local population and subsequently appeals to all type of people within the community. Generally you find with the technically advancing industry, younger generations aren't associated with reading newspapers. However 'The News' has seen an increase in readers aged 15-24 years over the last few years. Possibly due to it's integration with the internet or involvement in youthful advertisement. One example is October 6th issue that gives readers the chance to 'WIN A CHRISTMAS PARTY FOR 10' in association with the HaHa grill and bar. An image of a group of mixed gendered youths is shown with alcohol in hand. This attracts the 'student' life from the area.
As quoted in the media package, it's the 'premier source of reference' for local information including leisure activities, jobs, property, public notices as well as promotional offers that stimulate readers into purchasing the paper regularly, creating a growth in their established audience. For example in October 5th issue they had a competition to 'WIN TWO TICKETS TO SEE POMPEY V WATFORD'. By using the colloquial abbreviated term 'Pompey' it's connecting with their target demographic and regional public interest as it's the cities football team.
On the paper's media package home, you are also shown what's available for advertisement for the online publication:
This helps when I start designing the layout for my web based production. I can then decided on the appropriate sizes, products etc. Some product examples from national companies I found on the website include:
Interios
Edinburgh Festivals
Date Me today
As well as local advertisements from smaller businesses:
Virtual Wedding Hampshire
Newspaper Sales
Jobs Today Portsmouth
Statistics show that 67% of local adults turn to 'The News' for their source of information and spend over 31 minutes reading an issue. Supplements, offers, area relevant news and advertising all contribute to the production, distribution, attendance and therefore profit sales of the paper.
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