Website home page

The last piece of design work I had to create was my home page news section for my website. I drew inspiration from the Portsmouth News again:

I decided to take images and create stories to work around them:

I then designed the layout on InDesign and added it to my website:

Poster Altercations

I made a few altercations to my poster, as I wasn't completely satisfied with the design. I decided to change the color of the 'EXPRESS NEWS' to something more vibrant and eye catching like blue. I went back to Illustrator and experimented with colors that worked well with the yellow and orange background. Another thing I felt I needed was an explanation of what the paper consisted of. I added the content of the paper along the top of the poster in a small font to give readers an idea of what to expect:

My teacher also informed me about a coding system now used on most advertisements as a quick and easy way of ordering a product. I had to visit qrcode in order to generator the code to my expressnews4u.co.uk website:

I then added this image onto the poster to add clarity and credibility to my piece:

Finally I added grass graphics around the edge of the coffee cup logo because I felt it looked too placed and separate from the background:

Because of these little changes I've had to reinsert the advertisement images onto my website blog:

Poster Production

 For my initial idea I decided to create a cloud effect font to add to the poster, which co-insides with the sunrise background I wanted to use in order to give the impression of an early start as the newspaper is a 'morning dose' for the readers. I used a website to help direct me on how to create this font effect in photoshop:

Unfortunately, because I chose to use a transparent background the finished look didn't stand out against the yellow I planned to use. Therefore I decided to use Illustrator to construct a 3D title for 'Express News' using the font style 'impact' as it lives up to it's name:

This stood out against the background of the poster better, which would result in the purpose of the advertisement being easily recognizable by potential readers. 

Initially I wanted the logo of the coffee cup positioned in the centre of the poster as it's the defining aspect of the paper. Although I found it took up the majority of space and I'd also hoped to incorporate reviews:

After experimenting with the layout, I found that by placing the logo on the right hand side and the reviews on the left it made the poster more visually dynamic. I supported the connection between coffee and the paper by placing a piece of text 'Hot off the press' over the label of the logo which links to  both. As well as editing the font to have a drop shadow:

I then added a fire graphic to replace the 'O' giving a more youthful design. Connotations of fire are associated the paper with being hot in the sense that it's an attractive read:

I felt I should use other young media resources to review 'express news' as it then appeals to my target demographic. At the bottom I wrote the terms and conditions as well as contact information for those interested in purchasing the publication: 

Finally I thought it would be a good marketing scheme to show where the adverts are being shown over the country on the website. To do so, I've found a website where I can insert the poster onto a photograph. 

http://www.makesweet.com/mixer/my-board-1079

I then uploaded these images to my website blog:

Weather feature

For my DPS I've been adding the finishing touches which include parts of the audio interview and finishing the weather feature on the left hand side of the page:

I've now completed the double page spread and can now begin designing the poster as an advertisement scheme. 

Interview link

Exclusive interview

For Express News readers!

Website advertisement

I've managed to upload my original advertisement to the layout of my website homepage:

Pie Chart

I wanted my DPS to be visually dynamic, and I felt to do so whilst still connecting to the article, I'd create a   pie chart to show the size proportions of the statistics:

 '22% of girls 

  admit to binge

   drinking,whereas

    only 19% of boys!'

I began by inserting the information onto a website pie chart constructor to get an idea of the ratio of each percent i.e 22% girls, 19% boys and no response:

I then took this knowledge by copying the image and pasting it onto the software adobe illustrator and using the 3D tool to enhance the look:

I also added text over each section to indicate which represented which gender

I then placed the final pie chart into my DPS: