Production lesson 3

I felt the logo should 'express' my initial idea of coffee and therefore possible include a icon. I found various styles that could inspire a design online:

Some of the icons I like include: 

This associates with a younger demographic and modern society as it's an on the go expresso

This has a nice design but I feel it's too hectic and detailed for my logo

It links well with the general theme however it's too clean and doesn't fit the colour connotations

I've also experimented with different fonts: 

Academy Engraved LET

I feel this font style doesn't represent a youthful tone and also looks quite degenerate and familiar for most newspapers. Therefore I won't be using it.

Monotype Corsiva

I like the italic style, however again it exudes an archaic feel. Therefore I won't be using it.

Century Gothic

I really like this font as it's simple and easy on the eye. It also has a stylistic quality with the calligraphy. I'll probably use this for my title.

Ariel Narrow

I don't like this as much as century gothic, however I believe it works well alongside it, and therefore I'll use it as my regular writing font for articles etc.