Wednesday, March 9, 2011

Weather feature

For my DPS I've been adding the finishing touches which include parts of the audio interview and finishing the weather feature on the left hand side of the page:


I've now completed the double page spread and can now begin designing the poster as an advertisement scheme. 





Friday, March 4, 2011

Interview link

Exclusive interview
For Express News readers!

Website advertisement

I've managed to upload my original advertisement to the layout of my website homepage:

Pie Chart

I wanted my DPS to be visually dynamic, and I felt to do so whilst still connecting to the article, I'd create a   pie chart to show the size proportions of the statistics:


 '22% of girls 
  admit to binge
   drinking,whereas
    only 19% of boys!'


I began by inserting the information onto a website pie chart constructor to get an idea of the ratio of each percent i.e 22% girls, 19% boys and no response:


I then took this knowledge by copying the image and pasting it onto the software adobe illustrator and using the 3D tool to enhance the look:


I also added text over each section to indicate which represented which gender


I then placed the final pie chart into my DPS:




DPS production

I began designing the layout of the DPS and used an image I'd taken from a social event that involved both teenagers and alcohol in order to relate to the subject 'teenage binge drinking' and the interview (which I'd add later). 


I felt this was the most appropriate image as it illustrates both genders enjoying
 themselves and only one alcohol bottle present. It maintains the youthful tone I want for the publication but doesn't generically show teenagers in a negative light by insinuating they drink excessively when 'out on the town'. 
This photo does highlight teenagers being energetic, and possibly immature, which could then be interpreted as a negative image. I also felt it wasn't appropriate for this article because there is no alcohol present and it only consists mainly of two young females. 


I wanted an image that focuses only on alcohol, however I felt this was too posed for the point I was hoping to make in the article about the media manipulating the truth (to an extent). Therefore I chose not to include it. 

I used this image from the photo shoot for the main cover image to coincide with a fact I've decided to include in the DPS for an statistical impact on the audience. I also put the source of the information underneath to add creditability and authenticity to my piece:




For the article itself, I've used a blocking design in order to separate the interview, image, headline and weather reports from each other to mimic the layouts in magazines that have gained an established audience of young people. I took this on board and merged the newspapers color schemes to merge both design styles together in oder to attract a younger demographic:


I liked how certain phrases, or quotes where highlighter by contrasting color, font, and size against the rest of the text. This then advertises the most intriguing points in the piece that draw in the reader. I also incorporated an advice line at the bottom as a method of helping those struggling with similar issues raised:



To ensure the boxes are aligned correctly, I again used the margins and columns guide on InDesign:



This is my layout so far:





Tuesday, February 22, 2011

Express Coffee advert

after receiving feedback from the class on my design, my teacher suggested making the express coffee advert more appealing to the audience. I decided to incorporate a special deal embedded into the image to attract a demographic. 'Free coffee to all express news readers' would be an added bonus to readers, and the brand can also act as a sponsor of the paper. I added terms and conditions in a small print underneath to clarify how they can utilize the voucher:

*To collect, simply bring todays copy of express news to your local Express coffee house. visit www.expresscoffee.co.uk to locate your nearest store.



Friday, February 18, 2011

interview questions










Binge Drinking interview questions:
 T- teenager
 A- adult

1. T:
How does the media publicity of teen drinking affect your response to alcohol?

2. A:
Would you say it was easier for you to drink when you were a teenager?

3. A+T:
How old were you when you started, and how often a week would you drink?

4. A: Do you drink more now over the course of a week, or is it just excessive intake in one night?

5. A: Do you think teenagers drink more now than they did a decade ago?

6. T+A:
From the statistics shown within the news report from the mail online, does it show teenagers in a positive or negative light?

7. T: Is it fair for the media to suggest teenage drinking is ‘out of control’?

8. A+T: Any stories of a drunken night gone wrong?

9. A+T: Pub or Club?

10. A: If you could go back and not drink at a young age, would you, and why?

11. T: If the drinking age was increased to 21, what affect will that have on your social life?

12. A+T: Is 18 a good age to start legally drinking and why?


I used a tape recorded in order to produce the best clarity as well as giving the impression of a radio interview. I also added an introduction to identify to the listener who's presenting and who's being interviewed and for what purpose.

To add the audio file onto the website, I had to first upload it as a video file onto YouTube and then copy and paste the URL into the html coding. This was due to the file exceeding maximum GB size of 2:




Some of the interview will be copied and written onto my DPS as an extra feature, along with a pie chart to emphasize statistics shown in the mail online article.